It is important to have a well designed website, so that your visitors can easily find what they are looking for. If it is your business website, it is even more crucial that your website is designed well, so that you can retain potential customers and ensure a good traffic.
The first tip in website design is to simplify. With too much information on a page, it ends up confusing the visitor. You need to keep your pages simple and comfortable to read. Try to avoid using jargons. Keep your words, text, layout, and options all simple.
Consistency is important, so when you are picking a colour palette, try to stick to it. Choose a colour scheme with two to three harmonising colors for you’re the design of your website. One of the colours should be used for the background. Use one or two other colors for link buttons, your header and other design elements. Beige and light blue/orange are good options.
Ensure that your image file sizes are small enough so that they can load quickly. Waiting for a page to load for a long time is usually the reason to deter anyone from visiting your website again. However, bear in mind that the web is pixel based. Your image file sizes should not be too small too. Photo clarity adds a lot of credibility to a website.
Create sufficient space between your paragraphs and images, so that your information is more readable, and your visitor can absorb all of the features your website and business have to offer. Do break up your text with larger subheadings. Use icons or images as alternative ways to expression your intentions.
A picture is definitely much more effective than words and will more often than not speak louder than your words. Keep your contact information in plain sight on all pages, so as to make it easy for your visitors to contact you. Putting contact information on your website makes your visitors feel that the website and business are more credible.
Your contact information should include your business address, person to contact, and contact emails/numbers. Make your website usable. When creating the design, take into consideration the end user’s experience of the site. Optimize your website for mobile and tablet viewers, so that you do not miss any potential sales opportunities.
People have their mobiles instead of their computers with them all the time. You would want to grab every business opportunity with these frequent mobile users. Make sure that the navigation is friendly. You may want to consider having an app too.
The key thing to bear in mind in website designing is consistency. Pick one design direction and work with it. Switching it halfway through is going to cost you time and unpaid effort.